Recently, we finished a project with the Greater Kokomo Economic Development Alliance (GKEDA) to determine the relevancy of targeting the life science industry in the…
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Too many companies these days are jumping on the newest, greatest band wagon in marketing — especially Social Media. But, Social Media is more than…
How about a sound marketing foundation and strategy to start? I’ve recently come across companies who rely so heavily on their most recent competitive analysis…
The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach…
Last week I received a post from BNET called “How to Win Customer Referrals…in 6 Easy Steps” – I love it when I get easy…
Lately, we have had a handful of clients who came to us at their wits end because they are fed up with “lead generation” methods…
Okay, it’s a new year and it’s probably safe to assume that there are a lot of new Year’s resolutions floating around out there. It’s…
What is a TOMI triangle you might ask? TOMI Triangle is the unique system we have developed to evaluate and monitor the Targeted Online Marketing…
Eric Ryan and Adam Lowry, 27-year-old entrepreneurs, have built the world’s largest eco-friendly cleaning brand, Method (sold at Target). In February 2001, they mixed their…
What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step…
