Marketing Foundation Pillar 4 – Email Marketing In today’s rapidly evolving and interconnected business landscape, small and medium-sized businesses (SMBs) are always on the lookout…
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What are the building blocks of a Solid Marketing Foundation? To build and execute effective and successful marketing campaigns, you need a solid marketing foundation…
Email Engagement: Keep Your Customers Coming Back One of the strongest tools to use in executing your marketing roadmap is email engagement with your customers.Yes,…
Embrace Email Segmentation Increase your email open rates by providing relevant, valuable content to specific audience groupings. Segmenting audiences in an email marketing campaign is…
6 Agile Email Strategies That You Can Try Now The world is changing…fast. Your marketing strategy is no different, and you’ll need to stay on…
Email Marketing Strategy: Customer Retention Most of us with small to midsize businesses often equate marketing with acquiring leads. And, that IS an important part…
Email Marketing Best Practices for the Win If you are willing to put some time in to follow email best practices, chances are very good…
Executing your strategic plan: Four tools you must use Having a great marketing plan is your north star for a successful strategic plan execution. If…
The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach…
What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step…
