Building a sustainable marketing plan and ecosystem is key to the long-term success of your business. From our combined 70+ years of experience, we’ve seen how important a solid marketing foundation is for business owners and have created a new tool that will help you evaluate, engage, and execute a stronger sales and marketing foundation.
Our process is simple and effective! No matter where you are on your business journey, our proven redMAP assessment tool will guide you through a process of building your own custom marketing roadmap. The end result is a comprehensive, actionable plan with a clear picture of where you are today and what you need to achieve your goals.
The Foundational Process
Even small, everyday challenges can keep you from maximizing your success without a sustainable, strategic plan. Many business owners and marketing teams often forget to consider everyday challenges as they struggle to identify their path for growth.
Before you develop a roadmap, you need to have a clear picture of where your organization sits today. Your journey through the evaluation portion of developing a custom roadmap begins with an extensive assessment with a comprehensive set of questions and thought exercises.
This is the first step to building your custom redMAP. This assessment provides an understanding of your current marketing foundation and the gaps that may exist within it. Once you’ve submitted your evaluation, our team will do the rest to create a custom roadmap for you that is actionable and easy to understand.
Within 48 hours of receiving your submission, our team of experts (we call them redGUIDES) reviews your responses and creates a custom roadmap complete with recommendations and next steps to building your marketing foundation.
Once you receive your custom roadmap, you can begin to engage with your key stakeholders and internal team to review the goals and objectives we’ve recommended for your organization. You will work together (or solo perhaps) to execute on your strengths, work to resolve weaknesses, determine the best opportunities, and where you can eliminate threats.
Armed with this final custom redMAP, you’ll be able to:
Align your brand with your purpose, vision and mission.
Go after opportunities strategically and understand how to address threats to your growth.
Provide a foundational marketing plan to agencies, freelancers, and team members for seamless execution.
Now with your custom redMAP, you are ready to start the work that will take you to your marketing goals. Here are the four main areas you’ll want to focus on when building your marketing foundation: