We are your partners in planning and executing
a solid marketing foundation for growth.
We believe in creating a solid marketing foundation to build your business on. That’s why we offer the innovative redMAP process that takes you through an evaluation of your own marketing foundation. The result is a marketing roadmap for your team to follow based on your own unique journey.
Sometimes, though, you may need a little extra help in getting started or some assistance filling in the gaps of your foundation. No worries! We can help you and your team execute the agreed upon strategies to ensure your business has the foundation it needs for growth.
Our Core Service Offerings
BRAND / IDENTITY
Our brand/identity projects begin with a creative brief that is created in collaboration with you to ensure that everyone involved has a thorough understanding of the goals and that your vision is carefully captured. Once we have an approved creative brief, we can begin to generate ideas that will wow your customers and support your sales team.
- Collaborative creative briefs + logo and tagline
- Print & digital marketing that tells your story
- Content writing for promoting your brand
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CRM deliverables are determined based on your responses to our redMAP. Our recommendations take into account where you are today and where you’d like to be in terms of growth. We’ll help you with development and onboarding of your CRM to increase your bottom line while committing to use the information to better serve your customer.
- Management of customer data in a central location
- Strategy based on the evaluation of existing tools & processes
- Sales and marketing enablement
WEB PRESENCE
Having an online presence — a website — provides a landing place for current and potential customers to learn more about you, reach out to you and buy from you. And when you understand your customers’ goals and buying behaviors, you can create custom online experiences. We’ll help you with your website, from sitemap and wireframe design to the development of a custom WordPress site.
- Great user experiences + custom design/development
- Initial SEO audit + ongoing maintenance plan
- SEO-savvy content that delights and informs
EMAIL MARKETING
Email marketing is a very cost-effective way to engage with your customers and strengthen trust and loyalty. The interactions with your audience are clearly measurable and allow for more agile marketing strategies. We suggest the use of outbound targeted email campaigns that are segmented by targeted persona (target audience). Identification and segmentation of your customer base is key as is the existence of a central repository for all customer and prospect data (CRM).
- Communication plan and custom template designs
- Clean up and segmentation of mailing lists
- Monitoring to determine effectiveness of campaigns
WHAT ARE THE NEXT STEPS?
CONNECT OR START YOUR redMAP
You’ve got two choices. You can connect with one of our redMAP Guides who will help you better understand your free assessment score and show you how to get started on the redMAP. Or you can jump right in and start your journey by taking the assessment. Either way we are here to help guide you on your journey to building a strong marketing foundation.