What are the building blocks of a Solid Marketing Foundation? To build and execute effective and successful marketing campaigns, you need a solid marketing foundation…
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Grow Your Business with an Ideal Customer Profile The aim of marketing is to know and understand the customer so well that the product or…
Turn Customer Objections Into Useful Tips If you own your own business, you’ve probably heard many reasons why a prospective customer hasn’t bought your product…
You’ve Got a Brand. What’s Your Brand Story? The customer — actually, scratch that— your customer longs for a real, convincing connection with your brand….
Small Business Failure Rate: Avoid the Hazards Ahead The fifty percent small business failure rate in this country is the fate of nearly half of…
Digital Marketing Strategy: a Cohesive Customer Experience? “There’s only one boss; the customer.” –Sam Walton Have you given any thought to your digital marketing strategy?…
Marketing Strengths and Weaknesses: How Does Your Program Stack Up? So, what is your strength in marketing? It’s often the everyday challenges that keep business…
Discover Potential Gaps In Your Marketing Foundation A house built on granite and strong foundations, not even the onslaught of pouring rain, gushing torrents and…
Customer-based brand equity: Earn trust and increase profits The most valuable thing in your business may not be your building, your warehouse, or even your…
What truly sells a product or a brand is the story behind it… your customers want to know what you and your business are really…
