Customer-based brand equity: Earn trust and increase profits The most valuable thing in your business may not be your building, your warehouse, or even your…
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What truly sells a product or a brand is the story behind it… your customers want to know what you and your business are really…
Marketing challenges can be among the most frustrating for entrepreneurs because marketing is such a critical part of business success and growth. It’s important to…
Some Things to Know About How to Build a Website Have you ever wondered how to build a website for your business? Having an online…
Navigating Uncertainty with Your Brand in Mind There is a meme going around the internet right now that says “As of January 1, hindsight will…
Build a Work Culture to Match Your Internal Brand Companies spend millions each year on burnishing their brand to become well-known and well-beloved by customers….
CASE STUDY: Ashmore Consulting Finding a long-term strategic marketing partnership meant leaning on local strategists for small, but important projects. OVERVIEW Ashmore Consulting is an…
Increase Profits with Visual Brand Consistency The good news: Inc. Magazine found that businesses in one survey increased profits by 23 percent just by maintaining…
Six Easy Tips to Build Brand Marketing Strategy As an SMB, your brand may be one of the most valuable tool in your toolbox. Because…
CASE STUDY OVERVIEW In 2018, the Broad Ripple Village Association (BRVA) was awarded a portion of The Create Indy Fund for marketing and brand identity…
