Marketing Foundation Pillar 2 – Customer Relationship Management (CRM) Business owners are often challenged with the daunting task of determining where to begin when it…
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Winning Customer Referrals In today’s hyper-connected digital business world, customer referrals are like gold dust. They’re a fantastic, cost-effective way to keep current customers, attract…
What are the building blocks of a Solid Marketing Foundation? To build and execute effective and successful marketing campaigns, you need a solid marketing foundation…
CRM for Small Business A great marketing foundation means you know where you want to go… and know the tools that will help you get…
CASE STUDY: John Tom’s Barbecue Using redMAP gave the company an actionable marketing roadmap with clear objectives and next steps to take to reach their…
Audience Segmentation: CRM for Email Marketing What’s the best way to make your emails valuable and useful… and profitable? Using your CRM for email marketing…
CRM for lead generation? Yes! Customer relationship management (CRM) software as a tool for lead generation strategy makes a lot of sense. Back in the…
CRM: Increase Profits Using CRM for Customer Retention Using the power of your customer relationship management (CRM) tool can help boost your company’s bottom line…
CRM: An All-in-One Solution for Small Business Marketing Customer Relationship Management software, otherwise known as CRM, can strike fear into the heart of even the…
Executing your strategic plan: Four tools you must use Having a great marketing plan is your north star for a successful strategic plan execution. If…
