Eric Ryan and Adam Lowry, 27-year-old entrepreneurs, have built the world’s largest eco-friendly cleaning brand, Method (sold at Target). In February 2001, they mixed their…
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This blog post was copied from the “Welcome to Management Tip of the Day”, a free daily alert from HarvardBusiness.org. This is a great excerpt…
What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step…
The Harvard Business Review Management Tip comes into my inbox daily and occasionally there are tidbits I feel compelled to pass along… Yesterday, I read…
According to Harvard Business Publishing, success is often equated with size, but research shows that most sustained growth companies actually boast one or two highly…
According to the February 2009 issue of Fortune Small Business, this current recession is no time to panic. FSB and Zobgy International conducted a survey…
I’ve had clients ask me what typical campaign rates they can expect from email marketing, in particular the rates that are achieved by TFMail. So,…
What is list segmentation and why should I care about it, you ask? List segmentation allows you to drill down into direct email communication to…
“Well, it’s the end of the year and you’re not only sending a ton of email but you’re getting it too, right? Retailers are going…
According to Forrester Research, nearly 85 percent of marketers planned to increase their online advertising spent in 2007. If you don’t have an e-marketing strategy…
