Evaluating the strength of your marketing foundation Everyday challenges can keep a new entrepreneur from maximizing their success through sustainable, strategic solutions. Many business owners/marketing…
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More than just a competitive analysis You may have heard about companies that believe if they do a thorough competitive analysis, their marketing work is…
What is GDPR? According to the official site of the GDPR, the regulation was designed “…to protect and empower all European citizen data privacy and…
We’ve recent updated our Privacy Policy to adopt the “people first” data safeguards in the European General Data Protection Regulation (GDPR) and also for our clients…
As solutions strategists, our passion is problem-solving. We have made it our mission to understand our clients’ goals for success and develop creative solutions to…
Recently, we finished a project with the Greater Kokomo Economic Development Alliance (GKEDA) to determine the relevancy of targeting the life science industry in the…
Too many companies these days are jumping on the newest, greatest band wagon in marketing — especially Social Media. But, Social Media is more than…
Interesting Q&A regarding the “New Normal” for non-profits from the Winter 2011 Issue of Branding Bytes (a FREE quarterly e-newsletter courtesy of Larry Checco of Checco…
This past summer I read an article from the IBJ that I recently stumbled onto again that I find very fitting especially since we are…
How about a sound marketing foundation and strategy to start? I’ve recently come across companies who rely so heavily on their most recent competitive analysis…
