The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach…
Last week I received a post from BNET called “How to Win Customer Referrals…in 6 Easy Steps” – I love it when I get easy…
Lately, we have had a handful of clients who came to us at their wits end because they are fed up with “lead generation” methods…
Okay, it’s a new year and it’s probably safe to assume that there are a lot of new Year’s resolutions floating around out there. It’s…
What is a TOMI triangle you might ask? TOMI Triangle is the unique system we have developed to evaluate and monitor the Targeted Online Marketing…
Eric Ryan and Adam Lowry, 27-year-old entrepreneurs, have built the world’s largest eco-friendly cleaning brand, Method (sold at Target). In February 2001, they mixed their…
What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step…
According to Harvard Business Publishing, success is often equated with size, but research shows that most sustained growth companies actually boast one or two highly…
According to the February 2009 issue of Fortune Small Business, this current recession is no time to panic. FSB and Zobgy International conducted a survey…
I’ve had clients ask me what typical campaign rates they can expect from email marketing, in particular the rates that are achieved by TFMail. So,…