What is list segmentation and why should I care about it, you ask? List segmentation allows you to drill down into direct email communication to…
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“Well, it’s the end of the year and you’re not only sending a ton of email but you’re getting it too, right? Retailers are going…
According to Forrester Research, nearly 85 percent of marketers planned to increase their online advertising spent in 2007. If you don’t have an e-marketing strategy…
Branding is often mistaken for name recognition, and blown off by most companies as a waste of money and time, but really branding means so…
According to the Mr. Peterson of Web Analytics Demystified, “Only 8% of companies worldwide are taking a process-oriented approach towards web analytics, but, in my…
The “No Paralysis by Analysis” marketing credo in a nutshell…Gather data (internally or via outscourced marketing assistance), move forward with a strategy, adjust if and…
