What are the building blocks of a Solid Marketing Foundation? To build and execute effective and successful marketing campaigns, you need a solid marketing foundation…
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SWOT Execution — How To Make Your Business More Successful Doing a SWOT execution is not only good for your planning, it’s actually good for…
Six Steps to a Great SWOT Analysis Have you considered doing a SWOT analysis with your team? A lot of business owners and their team…
Grow Your Business with an Ideal Customer Profile The aim of marketing is to know and understand the customer so well that the product or…
Turn Customer Objections Into Useful Tips If you own your own business, you’ve probably heard many reasons why a prospective customer hasn’t bought your product…
You’ve Got a Brand. What’s Your Brand Story? The customer — actually, scratch that— your customer longs for a real, convincing connection with your brand….
Small Business Failure Rate: Avoid the Hazards Ahead The fifty percent small business failure rate in this country is the fate of nearly half of…
Having a solid marketing foundation allows you to create a plan that’s both strategic and effective. Evaluating where you are today will help you better…
Digital Marketing Strategy: a Cohesive Customer Experience? “There’s only one boss; the customer.” –Sam Walton Have you given any thought to your digital marketing strategy?…
Marketing Strengths and Weaknesses: How Does Your Program Stack Up? So, what is your strength in marketing? It’s often the everyday challenges that keep business…
