Email Marketing Strategy: Customer Retention Most of us with small to midsize businesses often equate marketing with acquiring leads. And, that IS an important part…
Read More
Email Marketing Best Practices for the Win If you are willing to put some time in to follow email best practices, chances are very good…
A Rough Economy Calls for Courageous Marketing As Henry Ford famously said, “A man who stops advertising to save money is like a man who…
Social Media in Your Strategic Marketing Plan When was the last time you thought about the role social media played as a part of your…
True Grit: The Real Stuff of Entrepreneurs Research shows that a lack of natural talent is mostly irrelevant to great success in any industry. But…
What is Your Marketing Roadmap Telling You NOT to Do? The key is knowing when things aren’t going well and when it’s time to reevaluate…
Five Reasons Your Strategic Marketing Plan Might Fail and How to Avoid Them “The best-laid schemes of mice and men often go askew.” ⏤ Robert…
Creating Opportunities with a Marketing Feedback Loop If you are a small business owner, have you asked yourself this question:“If I can’t measure it, how…
A Crucial Step 2: Engaging Your Key Stakeholders In our last post, we explored the benefits of evaluating the strength of your marketing foundation. You…
Evaluating the strength of your marketing foundation Everyday challenges can keep a new entrepreneur from maximizing their success through sustainable, strategic solutions. Many business owners/marketing…
