Articulate Your Strategic Position

By January 7, 2010 General, Market Strategy

Which are you?

1. a company performing different activities from competition, or
2. a company performing similar activities as competition but in a different way

    If you don’t know or don’t have a strategic position, maybe this will help:

    Approach your strategic position in one of the following ways:

    • serve few needs of many customers (Jiffy Lube provides only auto lubricants)
    • serve broad needs of few customers (AMEX Black Card targets high wealth clients), or
    • serve broad needs of many customers in a narrow market (Progeny Genetics serves Researchers in the genetics market)
    Define your niche, marketing budget, and opportunity once you’ve established your strategic position. For example, here are our definitions:Niche = small to medium sized companies needing to strengthen their targeted online marketing foundation

    Marketing Budgets = $10,000 – $25,000

    Opportunity = create strong online marketing foundations through a holistic approach

    Lastly, be sure you are prospecting with only those who fit this model… and stick to your guns and don’t try to be all things to all people.

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