SWOT Execution — How To Make Your Business More Successful Doing a SWOT execution is not only good for your planning, it’s actually good for…
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Six Steps to a Great SWOT Analysis Have you considered doing a SWOT analysis with your team? A lot of business owners and their team…
Grow Your Business with an Ideal Customer Profile The aim of marketing is to know and understand the customer so well that the product or…
Turn Customer Objections Into Useful Tips If you own your own business, you’ve probably heard many reasons why a prospective customer hasn’t bought your product…
You’ve Got a Brand. What’s Your Brand Story? The customer — actually, scratch that— your customer longs for a real, convincing connection with your brand….
Small Business Failure Rate: Avoid the Hazards Ahead The fifty percent small business failure rate in this country is the fate of nearly half of…
CASE STUDY: DREAM Tech, LLC Using redMAP gave the company an actionable marketing roadmap with clear objectives and next steps to take to begin to reach…
Digital Marketing Strategy: a Cohesive Customer Experience? “There’s only one boss; the customer.” –Sam Walton Have you given any thought to your digital marketing strategy?…
Marketing Strengths and Weaknesses: How Does Your Program Stack Up? So, what is your strength in marketing? It’s often the everyday challenges that keep business…
Discover Potential Gaps In Your Marketing Foundation A house built on granite and strong foundations, not even the onslaught of pouring rain, gushing torrents and…
