What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step…
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We ran our averages again on September 1st and here were the results: TFMail Averages on September 1st, 2009 Opens = 30.15% Click-Throughs = 12.01%…
I found this fascinating quote today: In a few of weeks, we will be offering another Free Whiteboard Strategy Session. The topic for next month’s…
We ran our averages again on May 19th and again today just to see how we’ve faired over the last two weeks. Looks like the…
According to the February 2009 issue of Fortune Small Business, this current recession is no time to panic. FSB and Zobgy International conducted a survey…
Research now shows that the lack of natural talent is irrelevant to great success — in any industry. So, what’s the secret? It’s painful and…
I’ve had clients ask me what typical campaign rates they can expect from email marketing, in particular the rates that are achieved by TFMail. So,…
What is list segmentation and why should I care about it, you ask? List segmentation allows you to drill down into direct email communication to…
Here are a couple of things to focus on from an eMarketing standpoint for the end of the year. #1 – Get your email marketing…
According to Forrester Research, nearly 85 percent of marketers planned to increase their online advertising spent in 2007. If you don’t have an e-marketing strategy…
