According to Harvard Business Publishing, success is often equated with size, but research shows that most sustained growth companies actually boast one or two highly…
Read More
According to the February 2009 issue of Fortune Small Business, this current recession is no time to panic. FSB and Zobgy International conducted a survey…
Research now shows that the lack of natural talent is irrelevant to great success — in any industry. So, what’s the secret? It’s painful and…
I’ve had clients ask me what typical campaign rates they can expect from email marketing, in particular the rates that are achieved by TFMail. So,…
Telescope your services when business is slow. Businesses that are successful in down economies learn to leverage their revenue generating services and find ways to…
What is list segmentation and why should I care about it, you ask? List segmentation allows you to drill down into direct email communication to…
“Well, it’s the end of the year and you’re not only sending a ton of email but you’re getting it too, right? Retailers are going…
Here are a couple of things to focus on from an eMarketing standpoint for the end of the year. #1 – Get your email marketing…
According to Forrester Research, nearly 85 percent of marketers planned to increase their online advertising spent in 2007. If you don’t have an e-marketing strategy…
Branding is often mistaken for name recognition, and blown off by most companies as a waste of money and time, but really branding means so…
