Grow Your Business with an Ideal Customer Profile The aim of marketing is to know and understand the customer so well that the product or…
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Turn Customer Objections Into Useful Tips If you own your own business, you’ve probably heard many reasons why a prospective customer hasn’t bought your product…
You’ve Got a Brand. What’s Your Brand Story? The customer — actually, scratch that— your customer longs for a real, convincing connection with your brand….
Small Business Failure Rate: Avoid the Hazards Ahead The fifty percent small business failure rate in this country is the fate of nearly half of…
CASE STUDY: DREAM Tech, LLC Using redMAP gave the company an actionable marketing roadmap with clear objectives and next steps to take to begin to reach…
Having a solid marketing foundation allows you to create a plan that’s both strategic and effective. Evaluating where you are today will help you better…
Digital Marketing Strategy: a Cohesive Customer Experience? “There’s only one boss; the customer.” –Sam Walton Have you given any thought to your digital marketing strategy?…
Marketing Strengths and Weaknesses: How Does Your Program Stack Up? So, what is your strength in marketing? It’s often the everyday challenges that keep business…
Discover Potential Gaps In Your Marketing Foundation A house built on granite and strong foundations, not even the onslaught of pouring rain, gushing torrents and…
Meet Your Customers Where They Are With a Cohesive Marketing Ecosystem Understanding your marketing ecosystem and the various components needed to run a truly cohesive…
