A Rough Economy Calls for Courageous Marketing As Henry Ford famously said, “A man who stops advertising to save money is like a man who…
Read More
Social Media in Your Strategic Marketing Plan When was the last time you thought about the role social media played as a part of your…
True Grit: The Real Stuff of Entrepreneurs Research shows that a lack of natural talent is mostly irrelevant to great success in any industry. But…
What is Your Marketing Roadmap Telling You NOT to Do? The key is knowing when things aren’t going well and when it’s time to reevaluate…
Five Reasons Your Strategic Marketing Plan Might Fail and How to Avoid Them “The best-laid schemes of mice and men often go askew.” ⏤ Robert…
Creating Opportunities with a Marketing Feedback Loop If you are a small business owner, have you asked yourself this question:“If I can’t measure it, how…
Executing your strategic plan: Four tools you must use Having a great marketing plan is your north star for a successful strategic plan execution. If…
A Crucial Step 2: Engaging Your Key Stakeholders In our last post, we explored the benefits of evaluating the strength of your marketing foundation. You…
Evaluating the strength of your marketing foundation Everyday challenges can keep a new entrepreneur from maximizing their success through sustainable, strategic solutions. Many business owners/marketing…
Foundational Marketing: It’s more than just a competitive analysis You may have heard about companies that believe if they do a thorough competitive analysis, their…
