TOMI Triangle – Part 3: The Importance of a Web Presence

Last, but not least, in out TOMI Triangle is the importance of having a solid web presence. Your web site is the tool that you can use to create calls-to-action, gather data about your visitors, and earn direct sales.

A web site is the best resource a potential client or customer has for learning who, what , why, how and when your business can help them.

Your web site becomes the home that you send your contacts to from your email marketing campaigns and if your website is user friendly and enjoyable for the visitor you will see them continue to come back to your site (even outside of email marketing campaigns).