Here are a couple of things to focus on from an eMarketing standpoint for the end of the year.
#1 – Get your email marketing plan together for next year. Email is so quick and cost-effective so there aren’t a lot of headaches. Be sure to add emarketing to your marketing plan/calendar for next year. If you are really motivated, you can create all of your campaigns at once and schedule them out.
#2 – Resend an email to your non-responders. Choose a campaign you’ve just sent out and segment out the “not opened”. Then, copy the previously sent campaign back to your drafts in TFMail, modify the subject line to grab their attention and resend to the new segment.