Research now shows that the lack of natural talent is irrelevant to great success — in any industry. So, what’s the secret? It’s painful and demanding practice and hard work.
There is no substitute for hard work. According to an article written by Geoffrey Colvin (“What It Takes To Be Great”), natural gifts or lack thereof are irrelevant – talent has little or nothing to do with greatness. You can make yourself great. Most accomplished people need around ten years of hard work before becoming world-class. But, hard work is not enough.
Practice makes perfect. The best people in any industry are those who devote a significant amount of their time and energy on “deliberate practice”. Deliberate practice is an activity that’s explicitly intended to improve performance and provides feedback on results. Another aspect of becoming great is consistency.
So, how does all of this fit into becoming a great marketer for your company? Well, the point is that any company can achieve marketing success with hard work, practice and consistency. All successful marketing campaigns, whether via print branding or email, must have these three components.