We know a foundational marketing plan is key to your success. In the evaluation phase, we ask a series of questions that help us understand your current sales and marketing systems (ie. branding, CRM, web, email marketing, sales and marketing enablement, etc). This information helps us learn more about the goals and objectives of your organization and where there may be barriers to success.
Regardless of where you are in your business journey, our proven 10+ year method and redMAP process will guide you through building a custom roadmap for you that is actionable and easy to understand.
Does your strategic marketing plan support your business?
sales and marketing enablement plan
The engagement comes in as you begin to engage with your key stakeholders to learn more about the goals and objectives of your organization and where there might be barriers to success. You will work together (or solo perhaps) to uncover your strengths, weaknesses, opportunities, and threats.
A key part of this phase is determining where sales and marketing alignment can be improved. The deliverable at this point is a final custom redMAP roadmap that enables you to:
Align your brand with your purpose, vision and mission.
Uncover opportunities for growth and understand how to address them.
Provide a foundational guide to agencies, freelancers, and team members for seamless execution.