Category

Market Strategy

Announcing New Strategic Partnership with A&G Digital Consulting

By Events, General, Market Strategy

This week we announced our new strategic partnership with a&g Digital Consulting. This partnership will allow us to collectively offer clients a complete online business solution. About a&g Digital Consulting a&g Digital Consulting is a marketing firm, specializing in web design and online marketing. Working with businesses throughout Indiana, they are able to bring over 12 years of experience in designing, developing and marketing websites.  The goal of a&g is to become the full service solution for the web and marketing needs for B2C businesses.  While offering a complete list of website design and development services, a&g focuses on the…

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Social Media – NOPE.

By Branding, General, Market Strategy, Social Media

Social media is not necessarily the right marketing tactic for your business. Having a plan is key, but don’t assume that your business automatically will be successful with social media. Don’t believe me? Take it from Josh Miles: “Should our firm be using Social Media?” Josh says, “Nope.” Read the full article here.

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Social Media is NOT the answer for all Small Businesses

By General, Market Strategy, Social Media

Weekly, if not daily, I read something or hear someone talking about Social Media and how it’s the be-all-end-all for small businesses. Let me assure you that it is NOT. Being a small business does not equate to “social media marketing is perfect for us”. And it’s unfortunate that there are so many companies and individuals out there pushing that if you are a small business you MUST add social media into your marketing plans or better yet – you must make social media your sole marketing strategy. Because it’s “free” and quick to set up. First, social media is…

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Social Apps as CRM Tools?

By Customer Relationship Mgmt (CRM), General, Market Strategy, Social Media

Recently, my good friend and client, Jon Speer of Creo Quality, sent me a post from the Marketing Tech Blog called “Using Social Networks for CRM“. Here’s a recap of the article: Ways to use the “big three” networks for CRM: 1. Facebook – categorize your contacts into lists of friends, segment, and create privacy settings (Free). 2. Twitter – categorize those you follow with the unlimited lists feature that was recently added to Twitter (Free). 3. LinkedIn – categorize contacts into folders, add notes and contact information with the Profile Organizer ($24.95/mo) It’s an interesting read and if you…

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5 Tips and 5 Tools to Getting Things Done

By General, Market Strategy, Social Media

Thank you to everyone who joined our Whiteboard Session last week. For those of you who could not make it, here are a few key ideas from the group. TIPS – Write Daily – Read “43 Folders” –> suggestions on organizing your daily life – Rewrite your biz plan often — become reconvicted as to your WHY – Master workflow –> collect, process, and organize (and Review Daily & Weekly) – Block Scheduling –> block out your time for the next month or more TOOLS – Mind Mapping –> MindManager software (from MindJet) – Evernote –> enter notes and tag…

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Facebook a Good Strategy for Biz Growth?

By General, Market Strategy

The other day I listened to an archived video from Duct Tape Marketing called “Facebook for Small Business”. There were 4 panelists and consensus was that every small business needs to be on Facebook marketing their product/service or company in general. I must admit that I only watched the first 20 minutes or so of the 58:55 minute video, but here is what I heard: 1. Facebook is now the top relationship site 2. Facebook has over 350M users = huge captive audience 3. Easy way to reach out to your target market Now, let me preface what I’m about…

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February Whiteboard Strategy Session

By Events, General, Market Strategy

Join us Friday, February 12th, for our monthly free Whiteboard Strategy Session. This month in our studio we will be talking about “5 Tips and 5 Tools to Getting Things Done”. DATE:  February 12, 2010 TIME: 10A – 11:30A LOCATION: 6055 N. College Avenue #201, Indy 46220 Please RSVP before Friday if you plan on attending.

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Articulate Your Strategic Position

By General, Market Strategy

Which are you? 1. a company performing different activities from competition, or 2. a company performing similar activities as competition but in a different way If you don’t know or don’t have a strategic position, maybe this will help: Approach your strategic position in one of the following ways: serve few needs of many customers (Jiffy Lube provides only auto lubricants) serve broad needs of few customers (AMEX Black Card targets high wealth clients), or serve broad needs of many customers in a narrow market (Progeny Genetics serves Researchers in the genetics market) Define your niche, marketing budget, and opportunity…

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Forget the New Year’s Resolutions!

By General, Market Strategy

Okay, it’s a new year and it’s probably safe to assume that there are a lot of new Year’s resolutions floating around out there. It’s probably also safe to assume that by March 1st, maybe earlier, a lot of us will have ditched the New Year’s resolutions. That New Year routine that you carefully planned and mapped out for yourself and your company is probably also getting a little difficult to keep up with right? Forget the New Year’s Resolutions… Keep it simple this year by focusing on the following: 1. refresh your sales pitch (or create one if you…

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Whiteboard Strategy Session – January 8, 2010

By Events, General, Market Strategy

Join us this Friday, January 8th, for our monthly free Whiteboard Session. This month in our studio Creo Quality will be leading the discussion regarding their 20/20 Strategic Vision Program. Creo Quality helps their clients balance strategy and tactics. Creo Quality is a CATALYST that can help you CONNECT and CREATE in order to achieve success through the following: Business Development Operational Efficiency Program / Project Management Join us for the Whiteboard Session to learn more about the 20/20 Strategic Vision Program and how we can help you be successful in 2010 and beyond. Please RSVP before Friday if you…

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