Adaptation on Social Media from Harvard Business and David Armano

This blog post was copied from the “Welcome to Management Tip of the Day”, a free daily alert from HarvardBusiness.org. This is a great excerpt from David Armano’s “Debunking Social Media Myths” post.

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Social Media is Fast, Cheap, and Easy. Well, Not Quite.

The allure of social media is that it is easy to set up, costs nothing, and grows exponentially. Yet, many companies are discovering exactly the opposite. When considering your company’s foray into social media, remember that it requires time and effort. Invest upfront to grow your social ecosystem and regularly feed it new ideas, insights, and content. Whether it’s an internal wiki, a Twitter account, or a blog, all social media initiatives require careful monitoring and management to capture
value. Social media that isn’t well-tended risks lack of adoption and participation, and becomes anything but social.
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