Email Marketing Metrics Update

By May 27, 2009General, TFMail eMarketing

We ran our averages again on May 19th and again today just to see how we’ve faired over the last two weeks. Looks like the numbers are up — thanks to our awesome clients who continue to trust us and follow our suggestions!

TFMail Averages on May 19th, 2009

  • Opens = 37.85%
  • Click-Throughs = 10.33%
  • Bounces = 4.66%

TFMail Averages as of 10:00AM today

  • Opens = 37.96%
  • Click-Throughs = 10.94%
  • Bounces = 4.59%

Constant Contact Averages *

  • Opens = 21.27%
  • Click-Throughs = 4.82%
  • Bounces = 11.5%

* Constant Contact is a widely known and highly used email marketing service so we have included their posted averages to give you a better perspective and comparison. If there are any other email marketing services you would like to see listed please let us know and we will see if we can get the averages and add to our list.

Are there any other email marketing metrics you’d like to see or have questions about? Please let us know.