GDPR: Are you affected?

By | General, Privacy, Web Design

What is GDPR? According to the official site of the GDPR, the regulation was designed “…to protect and empower all European citizen data privacy and to reshape the way organizations across the region approach data privacy,” but with the world’s increasing connectivity data has zero border lines.  The regulations were put in place with the goal to protect European citizens as they visit websites and use various online services and this is regardless of where the website or online service is located. How do GDPR Laws effect U.S. businesses? GDPR states that European citizens must be protected and given options…

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Problem-Solving through Evaluation

By | Market Strategy, Solutions Strategists, TOMI

As solutions strategists, our passion is problem-solving. We have made it our mission to understand our clients’ goals for success and develop creative solutions to any barriers keeping them from attaining their vision. Our first step in achieving our mission is to EVALUATE. It is truly important to us to take the time to really understand who our clients are. With our lives moving forward faster than ever before we take pride in our ability to slow down and get to know our clients, what their dreams and visions are, and what they want to achieve by partnering with us……

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Kokomo, Indiana

Tomato Fish Marketing Discovers Untapped Resources in Kokomo

By | Market Strategy

Recently, we finished a project with the Greater Kokomo Economic Development Alliance (GKEDA) to determine the relevancy of targeting the life science industry in the Kokomo and Howard County region of Indiana. Partnering with Jon Speer of Creo Quality, an Indiana-based company specializing in strategic solutions, on the analysis, we agreed that the region’s “challenge is to figure out a strategy to leverage its assets and strengths while diversifying its economy to be less reliant on automotive.” For many years Kokomo and Howard County have been linked predominantly to the automotive industry. Much of their past growth was due in…

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Social Media is About Making Emotional Connections

By | Market Strategy, Social Media

Too many companies these days are jumping on the newest, greatest band wagon in marketing — especially Social Media. But, Social Media is more than just checking your number of followers and trying to get as much information out to the mass as often as possible. Just last week friend of mine, Jon Speer of Creo Quality, decided to take down his Facebook page and subsequently remove his personal page from the FB world altogether. When I asked him why (via texting) he said, “Why no fb? Time waster. No value. I believe others are starting to see same thing.”…

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Funding non profits

the “New Normal” for non-profits from Branding Bytes

By | Branding, Market Strategy, Non Profits, Social Media

Interesting Q&A regarding the “New Normal” for non-profits from the Winter 2011 Issue of Branding Bytes (a FREE quarterly e-newsletter courtesy of Larry Checco of Checco Communications). How dependent are we on government funding? For decades, countless nonprofits have relied largely or exclusively on local, state and federal funding, or a combination of all three, to achieve their missions.  If yours is one of them, and you haven’t already experienced a decrease in your funding, brace yourself.   Given the state of most government budgets, it’s just a matter of time. The Age of the New Normal demands that you start seeking…

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Cutting Cost Not A Substitute for Growth

Cutting Cost Not A Substitute for Growth

By | Market Strategy

This past summer I read an article from the IBJ that I recently stumbled onto again that I find very fitting especially since we are nearing the end of 2010 and most of us are reviewing the year’s growth (or loss). The article discussed the idea that many Hoosier firms reported higher second-quarter earnings — but at what cost? Are most of these companies cutting costs and letting their people go? Yes and companies can’t have sustained growth or earnings based on cost-cutting alone. We need to start looking at other ways to grow the business cost-effectively and efficiently. Take…

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Competitive Analysis

We’ve Got A Competitive Analysis, What Else Do We Need?

By | General, Market Strategy

How about a sound marketing foundation and strategy to start? I’ve recently come across companies who rely so heavily on their most recent competitive analysis that they believe even a basic marketing strategy is not needed. Sure, a competitive analysis can help find “low-hanging fruit”, but this alone cannot serve as a marketing strategy. Why? Let’s get down to basics and look at what a competitive analysis and marketing strategy are: Competitive Analysis an assessment of the strengths and weaknesses of current and potential competitors used to identify opportunities and threats focus = on your competitors A competitive analysis can…

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ReachMore Foundation

TFMail Helps Local Non-Profits Meet Goals

By | Market Strategy, Non Profits, TFMail eMarketing

The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach Foundation), call me and to let me know that our email marketing program, TFMail, had helped them meet their most recent funding goal of $10,000 to help local Indianapolis kids get back-to-school clothes this year. In fact, we helped them so much that they were able to meet their goal and raise an EXTRA $1000! If you’d like more information on The Reach Foundation and who the local non-profits that they help, visit them online.

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Client Kudos

By | General, TFMail eMarketing

We love it when our client’s are so happy with our service that they send us copies of kudos they receive from their clients: “Thanks for keeping me on your newsletter list… there must be a way for us to partner on projects.” This simple success story lead to a new relationship for our client with potential revenue they would not have otherwise had if we had not developed their email newsletters for them on a monthly basis. Got quesitons? Learn more about our targeted online marketing and implementation system we call TOMI.

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